Usama Aziz is an Olympian wrestler, national boxing team athlete, and former European MMA champion. With more than 34 years at the highest level—over 3,000 fights, 400 weigh-ins without ever missing one, and 9 surgeries—he knows what it takes to win.
At age 41, he ended his career with one of his best performances—defeating UFC Hall of Fame pioneer Jens Pulver.
Yet throughout his journey, he never found an athletic cup that didn’t distract, hinder, or wear on him. That frustration became the spark for lobloo® (lo [low] bloo [blow]): to create the kind of equipment he had always wished for. And the answer was found in nature’s own bionic design.
Backed by a team of elite athletes, Usama developed an entirely new type of athletic cup. It began with a bionic design inspired by nature’s own principles—studying human biology to create athletic cups that mimic how bones, tendons, and muscles work, moving naturally with the body. lobloo® cups offer complete protection in every position while allowing freedom of movement and keeping athletes free from distractions.
Then came the mouthguards. Not your ordinary boil-and-bite. By studying the biological principles of the jaw’s structure and combining this knowledge with a modified vacuum-fit method and a proprietary molding material, lobloo® created a dentist-level fit in minutes. Slim and seamless, they support performance by improving oxygen flow and comfort, allowing athletes to stay fully protected.
Every lobloo® product is engineered in Sweden, built for performance, and tested by athletes. Designed in every detail to move naturally with you, they are protection that becomes part of you—keeping you safe, focused, and ready to win
Just like you, we’re all about winning.
Designed to FREE YOUR MAX.
How MMA Champion Usama Aziz Transformed Athletic Protection with lobloo®’s bionic Designs
In an interview with Victoria Moralez, former European MMA Campion Usama Aziz discusses founding lobloo® after struggling to find suitable athletic gear. lobloo is now the one company offering athletic cups and mouthguard that go beyond protecting the competitor to actually enhancing sports performance. Here’s why Usama is still all about winning.
The veteran—voyage to victory
Follow lobloo founder, Olympian wrestler and European MMA Champion Usama Aziz to his last battle in the octagon—ending in victory over Hall of Fame UFC fighter Jens Pulver.
A journey of fitness, wisdom and a winning attitude, this documentary was originally filmed and broadcast by Swedish national TV. It’s a testament to a life in sports—and hereby dedicated by lobloo to all the future athletic stars we support.